JENS MALMGREN I create, that is my hobby.

Business cards, version 1

It is important to advertise about the blog and this can be done in many ways. When I meet people I mention the blog and they get interested and they tell me that they would like to see the blog. At that point the challenge is to write down the address of the blog on a paper or anything in such way that they remember this when they come home or wherever they have access to Internet.

It has been like this since I started this blog that I have been writing the address on various pieces of scrap paper etc. It was time to do something better. I was thinking of business cards. I could have one of those simple ones but then I got the idea that I would make little paintings in business card size to give away. I could spend much time on each card and that could be nice but if it takes too long time to make one card I would not be able to just give it away.

It had to be quick paintings. For the text I decided to use liquid masking film for water color. When it has dried it can be painted over and it masks the paper and after the paint has dried the masking film can be removed and the white surface will be visible. For the paint I decided on using acrylic because that is more sturdy and will not let off color when it has dried.

I started by drawing rectangles on the paper. I used Langton aquarelle paper 300gr. I made a bit of space around each card. I suppose it is possible to make the card lye next to each other but then I need to be more precise when cutting. There is room for improvement for a subsequent version of these cards. I used pencil to draw the rectangles. That was turned out to be less convenient because it was hard to see these lines through the paint.

The next step was to paint this blogs address with the liquid masking film. When I made a mistake I could let it dry and remove the mistake and do the letter one more time.

Then finally came the fun part to play with paint. As I said earlier it had to be nice but not spend to much time on each card so it had to be playful. I used all sorts of colors and even gold color. I mixed the colors around and sprayed water over the paper so that it would not dry before the paint had mixed a bit. When this was done the painting had to dry.

When it was dry I could remove the liquid masking film and start cut the cards. As I said the pencil lines was not so visible anymore so I had to guess where to cut. Also the way I laid out the cards on the paper I could not easily cut with a paper cutter. So this time I used a scissor.

And here is the result. Double feelings, it cards looks so great that it is hard to give away but the purpose was to give away so I do that.

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If you need to send me a link or something personal you can do that on jens at malmgren dot nl.

I was born 1967 in Stockholm, Sweden. I grew up in the small village Vågdalen in north Sweden. 1989 I moved to Umeå to study Computer Science at University of Umeå. 1995 I moved to the Netherlands where I live in Almere not far from Amsterdam.

Here on this site I let you see my creations.

I create, that is my hobby.